Roles: Creative Direction / Photography / Graphic Design / Social Media Marketing

Union Common was a fine dining restaurant in Midtown Nashville. Competing with a deluge of hot new spots and with an aging clientele, the owners wanted to explore new ways to connect with a younger audience. I created a program partnering with area boutiques to do a co-branded giveaway focused on our (more accessibly priced) happy hour offerings. I orchestrated photo shoots within the restaurant that showcased the boutiques’ products and our ours. We ran the giveaway on both pages to cross-sell our shared audiences organically and boosted the posts on Instagram. It was an incredible success, reaching engagement levels that we hadn’t previously seen on our social pages with a minimal spend on reach. It also helped build stunning lifestyle photo assets to use in future advertising and our website.