Roles: Creative Direction / Graphic Design / Videography / Editing

The Jewish Community Center constantly struggled with misconceptions around whether non-Jewish people were welcome to join, so we focused our New Year’s campaign on inclusivity (in terms of faith and fitness needs). I conducted interviews with members and staff, and captured b-roll footage that illustrated their stories while showcasing our range of offerings. Highlighting the community aspect of our facility and broadening our demographic representation distinguished us from competitors and attracted a wider audience. This video was used on social media and on our website, in conjunction with direct mail and billboards in the community.