Roles: Creative Direction / Videography / Editing / Photography

This scripted video featured two of our personal trainers who were, um… very enthusiastic to show their appreciation for one of our members. It was used on social media to generate buzz prior to our Member Appreciation Week, and was used in conjunction with a direct mail piece, oversized signage in our building, digital email outreach, and organic Facebook posts in addition, highlighting activities. This piece in particular got great engagement among our members on social media, and it was undoubtedly one of my favorite projects at The J.